This activity guarantees the quality of a finished product and the perfect mix of functionality and appearance, by taking complete command of its entire life cycle. In the automotive sector, it involves both unpainted parts and the complete vehicle. On a door, for example, this ensures that it closes correctly or that it is completely rainproof, by applying precise dimensions to each of its component parts.

This activity includes specifications and drafting design briefs, followed by product design and its manufacturing method and, finally, industrialisation with a view to launching production. It can be carried out in internal design offices, as well as taking the form of support for the manufacturer or within the factory itself.